//INTRO
MEET XAE
//INTRO
MEET XAE
I'M XAVIER, AKA
THE BEST DECISION YOU'LL MAKE IN THE NEXT 30 SECONDS
I'M XAVIER,
AKATHE BEST DECISION YOU'LL MAKE IN THE NEXT 30 SECONDS
I'M XAVIER,
AKATHE BEST DECISION YOU'LL MAKE IN THE NEXT 30 SECONDS
CREATIVE + LOGICAL
I am the voice in the room with perfectly blended beautiful, strategic ideas!
MULTIFACETED
I am an autodidact by nature, from the entire Adobe Suite to multiple coding languages!
RESULTS DRIVEN
I am an overachiever with the love of crushing goals & seeing BIG NUMBERS!
CREATIVE + LOGICAL
I am the voice in the room with perfectly blended beautiful, strategic ideas!
MULTIFACETED
I am an autodidact by nature, from the entire Adobe Suite to multiple coding languages!
RESULTS DRIVEN
I am an overachiever with the love of crushing goals & seeing BIG NUMBERS!
CREATIVE + LOGICAL
I am the voice in the room with perfectly blended beautiful, strategic ideas!
MULTIFACETED
I am an autodidact by nature, from the entire Adobe Suite to multiple coding languages!
RESULTS DRIVEN
I am an overachiever with the love of crushing goals & seeing BIG NUMBERS!
//Resume
MY CAREER
//Resume
MY CAREER
8+ YEARS OF
EXPERIENCE
Creative Manager
Gilbreath Communications, Inc.
2022 - Present
I led creative work for major public-sector and national clients like the Houston Health Department, Shell, METRO, and U.S. Dairy. This means everything from building brand identities and websites to shaping campaigns that reach communities all across Texas. Some of my proudest projects included a prenatal health initiative that gave thousands of doctors a practical toolkit to use, marketing materials for the City of Houston’s Disaster Readiness & Resilience Expo, and social media graphics for the followers of the National Dairy Council.
Creative Manager
Gilbreath Communications, Inc.
2022 - Present
I led creative work for major public-sector and national clients like the Houston Health Department, Shell, METRO, and U.S. Dairy. This means everything from building brand identities and websites to shaping campaigns that reach communities all across Texas. Some of my proudest projects included a prenatal health initiative that gave thousands of doctors a practical toolkit to use, marketing materials for the City of Houston’s Disaster Readiness & Resilience Expo, and social media graphics for the followers of the National Dairy Council.
Creative Manager
Gilbreath Communications, Inc.
2022 - Present
I led creative work for major public-sector and national clients like the Houston Health Department, Shell, METRO, and U.S. Dairy. This means everything from building brand identities and websites to shaping campaigns that reach communities all across Texas. Some of my proudest projects included a prenatal health initiative that gave thousands of doctors a practical toolkit to use, marketing materials for the City of Houston’s Disaster Readiness & Resilience Expo, and social media graphics for the followers of the National Dairy Council.
Freelance Multimedia Designer + Brand Strategist
Xae Designs, LLC
2017 - PRESENT
Through my freelance practice, I’ve built brands, websites, and campaigns for more than 50 clients across real estate, hospitality, fashion, and professional services. Some of my proudest projects included developing visual identities that gave small businesses the credibility to compete with larger players, creating bold event campaigns that energized audiences and boosted turnout, and designing responsive websites that helped entrepreneurs grow traffic, generate leads, and build long-term customer trust.
Freelance Multimedia Designer + Brand Strategist
Xae Designs, LLC
2017 - PRESENT
Through my freelance practice, I’ve built brands, websites, and campaigns for more than 50 clients across real estate, hospitality, fashion, and professional services. Some of my proudest projects included developing visual identities that gave small businesses the credibility to compete with larger players, creating bold event campaigns that energized audiences and boosted turnout, and designing responsive websites that helped entrepreneurs grow traffic, generate leads, and build long-term customer trust.
Freelance Multimedia Designer + Brand Strategist
Xae Designs, LLC
2017 - PRESENT
Through my freelance practice, I’ve built brands, websites, and campaigns for more than 50 clients across real estate, hospitality, fashion, and professional services. Some of my proudest projects included developing visual identities that gave small businesses the credibility to compete with larger players, creating bold event campaigns that energized audiences and boosted turnout, and designing responsive websites that helped entrepreneurs grow traffic, generate leads, and build long-term customer trust.
Web Master + Graphic Designer
CAMELBACK DISPLAYS
2021 - DEC 2022
At Camelback, I took the lead on strengthening the company’s e-commerce presence and digital marketing. I overhauled product listings to improve search visibility, designed email campaigns that drove higher engagement, and refreshed the brand’s online content to better showcase large-scale display solutions. I also introduced design workflows that made the creative process faster and more consistent across the team.
Web Master + Graphic Designer
CAMELBACK DISPLAYS
2021 - DEC 2022
At Camelback, I took the lead on strengthening the company’s e-commerce presence and digital marketing. I overhauled product listings to improve search visibility, designed email campaigns that drove higher engagement, and refreshed the brand’s online content to better showcase large-scale display solutions. I also introduced design workflows that made the creative process faster and more consistent across the team.
Web Master + Graphic Designer
CAMELBACK DISPLAYS
2021 - DEC 2022
At Camelback, I took the lead on strengthening the company’s e-commerce presence and digital marketing. I overhauled product listings to improve search visibility, designed email campaigns that drove higher engagement, and refreshed the brand’s online content to better showcase large-scale display solutions. I also introduced design workflows that made the creative process faster and more consistent across the team.
Junior Designer
Texas A&M Division of Information Technology
2018 - AUG 2020
At Texas A&M, I supported campus-wide campaigns that reached thousands of students and faculty. I designed digital, print, and social materials for IT initiatives like cybersecurity awareness and multi-factor authentication, and I helped modernize the university’s marketing templates so the team could deliver more consistent, student-friendly communications.
Junior Designer
Texas A&M Division of Information Technology
2018 - AUG 2020
At Texas A&M, I supported campus-wide campaigns that reached thousands of students and faculty. I designed digital, print, and social materials for IT initiatives like cybersecurity awareness and multi-factor authentication, and I helped modernize the university’s marketing templates so the team could deliver more consistent, student-friendly communications.
Junior Designer
Texas A&M Division of Information Technology
2018 - AUG 2020
At Texas A&M, I supported campus-wide campaigns that reached thousands of students and faculty. I designed digital, print, and social materials for IT initiatives like cybersecurity awareness and multi-factor authentication, and I helped modernize the university’s marketing templates so the team could deliver more consistent, student-friendly communications.
//MY GOAL
ONE DAY AT A TIME
//MY GOAL
ONE DAY AT A TIME
MY GOAL?
To leave behind a creative legacy that ElevateS, amplifIES, and empowerS the communities that shaped me.
MY GOAL?
To leave behind a creative legacy that opens doors long after I’ve walked through them. Elevating And empowering the communities that shaped me—especially for BLACK voices and stories that DEMAND RECOGNITION.
MY GOAL?
To leave behind a creative legacy that ElevateS, amplifIES, and empowerS the communities that shaped me.
//EXPERTISE
MY TOOLKIT
//EXPERTISE
MY TOOLKIT
My Creative EXPERTISE
From marketing materials to websites, I offer many services designed to elevate your brand and drive results. Let's see what I can do for you. Click on a skill to lean more.
BRAND IDENTITY DESIGN
Logos with personality
Visuals to remember
Type with swagger
Web Design + Dev
Built for responsiveness
UX that converts
Smart automation
DIGITAL MARKETING
Campaigns that perform
Custom, unique graphics
Scroll-stopping socials
DOCUMENT DESIGN
Anti-boring reports
Beautifully told stories
Profitable pitch decks
Creative Strategy
Big ideas = bigger impact
Meaningful messaging
Unique INSIGHTS
BRAND IDENTITY DESIGN
Logos with personality
Visuals to remember
Type with swagger
Web Design + Dev
Built for responsiveness
UX that converts
Smart automation
DIGITAL MARKETING
Campaigns that perform
Custom, unique graphics
Scroll-stopping socials
DOCUMENT DESIGN
Anti-boring reports
Beautifully told stories
Profitable pitch decks
Creative Strategy
Big ideas = bigger impact
Meaningful messaging
Unique INSIGHTS
BRAND IDENTITY DESIGN
THE BLUEPRINT TO YOUR BRANDing
Web Design + Dev
Custom digital experiences
DIGITAL MARKETING
Social Media to Print Materials
DOCUMENT DESIGN
Pitch decks, reports, branded templates
Creative Strategy
Visual audits, creative leadership, raw strategy
BRAND IDENTITY DESIGN
Logos with personality
Visuals to remember
Type with swagger
Web Design + Dev
Built for responsiveness
UX that converts
Smart automation
DIGITAL MARKETING
Campaigns that perform
Custom, unique graphics
Scroll-stopping socials
DOCUMENT DESIGN
Anti-boring reports
Beautifully told stories
Profitable pitch decks
Creative Strategy
Big ideas = bigger impact
Meaningful messaging
Unique INSIGHTS
//PORTFOLIO
RECENT WORK
//PORTFOLIO
RECENT WORK
MY Latest
WORKS
A curated look at the brands, campaigns, and digital experiences I’ve made that blend strategy and storytelling.
